The 72 Newest Betting Sites in 2026

Betmaze launched in the UK in June 2025.

They are licensed in the UK under AG Communications and have fast gained ground among bettors.

Surprisingly, some copy-cat sites have appeared, trying to impersonate the operator, even as sending people to other bookmakers.

Beware, the official site remains: betmaze.com

My first impressions were that the sportsbook is a little sluggish and takes a while to load.

Plus, I am not a fan of the way opposing teams are laid out, as there is a long line with 'vs' in the middle, which looks awkward.

On the positive side, I found it easy to switch between odd formats.

Finding matches and different sports is Plus not too arduous, as the main sports menu is well-organised. It's the rest of the clutter on the page that makes me wince.

For UK bettors, the mobile browser version seems to straighten out most of these problems, though there is no dedicated mobile mobile app.

You will definitely find plenty of boosted odds, albeit mainly for football.

Dabble launched in the UK in the summer of 2025.

They are licensed in the UK under Dabble Sports UK Ltd and promptly garnered an audience due to their free bet new-player promotion, which requires no top-up.

For UK bettors, the main appeal of Dabble seems to be the option which allows bettors to follow each other and copy others' bets.

With plenty of sports to choose from, you should easily find what you're looking for and can look at what widely used bettors have backed.

A neat option inside the phone client is the match/game chat, which allows you to banter with others who have bet on your games.

Some might consider the inability to use desktop to place a bet a disadvantage, but I would argue Dabble know their audience well and want to fully focus on them.

London Bet is another new operator in 2025, which launched in the trenches, without much noise.

As I was perusing the UKGC site for new licenses, I stumbled upon the sportsbook and later even saw they're actively advertising on Google.

For UK players, the operator is licensed under 'Thistle Bet Limited', but the layout of the site just looked awfully familiar to me.

Despite London Bet having no direct sister sites, it borrows an odds provider, which many others use (think AK Bets, NRG Bet, PricedUp, etc.).

There is no welcome bonus at the time, but a promotion called 'Capital Gains' allows you to opt in and stack weekly rebates and free bets as you play.

For UK bettors, the is no betting phone client for iOS nor Android, but the mobile site can get the job done just fine.

BetTOM is a new betting site in May 2025.

For UK customers, the operator has come out of the woods just recently, although their UK licensed was granted in September 2024.

The operator operator operator has most of the basics covered – decent odds, a welcome bonus, a few features, but the desktop layout is nothing too impressive.

It can be quite cluttered, so I prefer the mobile version, as it simplifies access to sports, in-play betting and casino.

The operator operator deals for existing customers are only horse racecards-focused, so don't expect any football or basketball enhanced prices.

Despite the presence of an, on paper, decent-looking bet builder, functionally it needs to improve... A LOT.

When it comes to ACCAs, they are straightforward, but there are no extra winnings, regardless of how many selections you add.

Quickbet launched in March 2025.

Licensed under L&L Europe Ltd, Quickbet hit the ground running with a sleek sportsbook, a casino side, and welcome bonuses for each.

You will find over 30 different sports listed, and that's not counting each esport separately (there are 10 of them depending on the time of year).

One thing I wish they would focus on is adding tables or graphics to their top-up/payout and contact pages – they're just too full of text.

BetWright launched in December 2024.

Although the operator is new and owned by a new parent company (Onyx Gaming Limited) the sportsbook layout and features may seem oddly familiar to some experienced bettors. This is because Star Sports, Bresbet and VickersBet, to name a few, use thesame odds provider.

They are still different companies, managed by different people, so signing up with all of them isn't going to pose a problem in the slightest.

Along with some niched options. although football, basketball and ice hockey boast plenty of betting coupons, for other sports one can usually only wager on the outright market, the operator operator operator features over 20 sports.

EasyBet flew onto the British gambling scene with a bang.

In its essence, the operator lists spread betting on the board – you can back an outcome or lay it, along with see the current matched volume for the match.

With only a handful of sports, the sportsbook embraced a 'small but heartfelt' approach – just 11 sports linger on the site at the time of writing.

But we have too seen newcomers make a splash with 20, 30, even 40 sports, from in demand to niched, only to disappoint with basic coupons and lackluster options.

Upon login, you will be presented with decimal odds, as those are the preferred for spread betting, and there appeared to be no option to change that.

One of our recent additions to the list – PricedUp.Bet comes with a handful of pleasant surprises.

ahead of we praise them too much, it's essential to say they are no bet365 nor William Hill.

The operator operator operator just entered the market and those familiar with Rhino Bet (which stopped operating in the UK on 26th March 2025) will immediately recognise the site's layout.

Though them sharing a sportsbook provider is not a bad thing – easy navigation on desktop and mobile + PricedUp has it's own betting mobile mobile app.

Things you can expect from this bookie:

One of the newer operators included on this list is Betrino.

Formally known amongst bettors as BritainBet, this operator decided to rebrand to a name they feel better reflects their identity.

The operator operator move has been met with overall positivism and regulars at Roulette77 have expressed great interest towards the sportsbook.

Betrino is operated by ProgressPlay Limited. There are about 40 sports, depending on the season, including many esport titles and other niched competitions.

although Bet442 may seem like a dig at the in demand betting giant 365, the brands are not related in any way.

Bet442 is operated by AG Communications Limited, thus they offer a fully fledged sportsbook - over 40 sports, where even niche matches get at least a few betting coupons.

Betano became well-known in quite a few countries prior to trying their hand at the UK market.

What Betano excels at is boosted odds, betting coupons availability and sharp pricing.

Bwin has managed to accrue a fan base, as of their soccer offering and their campaigns.

Livestreaming isn't necessarily their strong suit, especially for football. This The operator also to a cumbersome navigation on mobile leaves a lot to be desired.

As a recent new addition to Roulette77, Gentleman Jim brings a fresh operator identity, with pleasant navigation, plenty of sports and well-made betting apps for iOS and Android.

Although Gentleman Jim don't option a dedicated new-player promotion yet, their straightforward bet builder and BOG for horse/greyhound races is enough to put them ahead of some competitors.

SportsBroker may be a perfect fit for you if you are into pool betting.

In a nutshell, SportsBroker facilitates a 'pool' of money and places a bet with it. You keep winnings proportional to the size of your stake in the pool. They do That said take a 10% fee, but that's to cover their cost of doing business.

AK Bets are associated with heavy focus on horse/greyhound racing and soccer in the minds of anyone who’s encountered them.

Like most modern UK operators, they function live betting and livestreaming, whereas providing the occasional free bet or free spins when you wager the min. specified amount.

Although not new to Roulette77, BOYLE Sports have recently updated their welcome bonus in light of the soccer season.

As a long-established brand, BOYLE Sports bring a polished betting mobile mobile app, many bonuses for existing customer and adequate player support.

Star Sports are all about that bargain when it comes to stretching your wager further.

Upon landing on the site, you will discover a whole carousel of promos for different sports – some notable ones at the time of writing are – 50% back as free bet if your selection loses for greyhounds, ATP, and football (T&Cs apply). Unlike most other operators, there are specials for darts and US sports too.

PlanetSport is a semi-recent addition to the UK betting market, but they stand out from the rest of the pack with their focus on driving value for their bettors.

As they keep growing, we hope to see an even better welcome bonus from them, The operator also to all the promos they’re running now.

Fun Sports is the sportsbook part of Fun Casino. As operator that serves many other coupons outside the UK, they definitely have some experience in the industry.

What is particularly strong in the current market scene is the availability of alternative to debit cards banking options – Neteller, Skrill, Trustly and PayPal.

As it currently seems a bit abandoned to its fate, what would make this site way better though, is if it were actively updated and taken care of.

BetMorph don’t hide what they’re all about – the homepage greets you with an array of slot games along with bonuses and free spins for them. The operator operator list of new games seems to grow virtually daily.

On the sportsbook, you will find upwards of 45 sports, as BetMorph aims to serve all niches – politics, reality shows, esports, chess betting and more. In-play betting is open to and supported by plenty of statistics and a virtual field for visualisation of 'the beautiful game'.

Hyper Sports is the sportsbook of Hyper Casino, which features a pretty neat feature, called Bet Mentor.

How it works is you type in how much you want to wager and how much you wish to win – then you get recommended matches – pretty cool!

CopyBet is very unique in that it allows users to choose and automatically copy the best of tipsters.

Anyone can become a tipster and you can see all the past bets they have placed, along with neat details such as stake amount, odds and profits.

There is a tool that allows you to control your risk, so you don't end up copying someone's losses all the way to 0.

Vegasland demonstrates a decent mix of sports and casino, that said there is more to be desired in terms of desktop loading speeds and site navigation.

The operator operator mobile version is a tad bit better and the betting apps for iOS and Android improve the user experience.

With operations in the UK lead by LeoVegas, BetMGM is a rising star among the bookmakers we have nowadays.

The operator operator site layout is really well-done and navigating using the menus is a breeze.

There are tonnes of promotions for new and existing customers alike, that keep things spicy and interesting.

Quinnbet has a decent product all around, and will not disappoint most bettors.

Although there are niche sports, you won't be looking at phenomenal depths of the betting lines.

Some sports get plenty of attention though, and Quinnbet easily shines when it comes to soccer, ice hockey and a bit of horse racing.